10 Most expensive logo design | allcitygraphix

 10 Most expensive logo design

Creating a logo that can position itself in the mind of people forever can be a very tough job and it depends upon the budget as well, whether you want to spend few cents or millions of dollars. In this article, you are going to know about the most expensive and effective logos in history. You will also know about the intrinsic properties of these logos like how are they are eye-catching which colors have been used and why are they used, you are also going to know about the effects of logo colors on human behavior in these most expensive logos. 

Click here to know more about colors and their effects on human behavior.

  1. Symantec

      This company, currently called NortonLifeLock is a software company that provides cybersecurity and software services to different entities like businesses, NGOs, etc. As you can see their logo is very simple which can be recalled and recognized easily. It cost $1,280,000,000 to the company which is a huge amount. Now let's talk about the intrinsic properties of the logo. As you can see there is a yellow circle with a black tick in it. One important thing to know is that there is always some logic behind every logo design and color of a reputable and well-organized organization. yellow is a bright color that can attract someone towards itself very easily, it is the color that gives rise to the emotions of happiness, friendliness and people infer that this is the sign of creativity, reliability, durability, and competence, according to psychology. So now you have a good idea of why this color is chosen. Now, let me know about the black color. psychologists believe that the black color seeps elegance, style, and civilization. Basically, the whole logo wants to communicate that this company is trustworthy, reliable and will protect you from every sort of damages related to cybersecurity.

      2. British Petroleum

This is a multinational company based in the UK which supplies oil and gas. The logo of BP cost $210,000,000 to the company. As you can see broadly, there are three colors used in their logo: Green, White, and Yellow. As we have seen in the case of Semantic, yellow is a bright color that attracts people towards itself so here we do not need to talk much about the yellow color because color psychology remains the same, now the green color is considered a dominant color which is the sign of environment friendliness, growth, and life. That is why most of the pharmaceutical companies use green color in their logos because they are trying to tell that they are focused on the life of living things. The last one is white color which is a sign of purity, cleanliness, and happiness. Basically, the white color is used to express the feelings of care and honesty by the company for the people. The overall meaning of the logo is that the company is sensitive to the issues of the environment and they are trying their best to keep the environment clean and green and reduce pollution as much as possible. Although people criticized the company for polluting the environment still the company has tried to convince consumers that they are environmentally friendly.

      3. Accenture

This is a multinational company based in Ireland which is a consultancy and professional services-oriented company. The logo of the company, as you can see above, cost  $100,000,000 to the company. As shown in the logo of the company there is the company name, their mission, and a sign of “greater than” above “t”. This mathematical sign shows that the company is focused on the future of their clients, it also signifies the speed and efficiency of the company. Black color alphabets signify that the company is working hard for delivering excellent services to their clients. To summarize the whole logo, the company is trying to show that the company is striving hard for a better future for its clients.

      4. Posten Norge

This is a foreign company based in Norway which is involved in the business of postal services, so basically, this company provides services to their customers. The logo of the company, which you can see above, has cost $55,000,000 to the company. As shown above, in the logo there are two colors used, red and silver. Among the color spectrum, red is the most visible color and psychologists believe that this color is a sign of bravery, boldness, and dominance, which also makes sense in the case of this company. Another color used is silver which is in between white and black, this color is considered important for communicating equality, unbiased and justice. The company is trying to communicate the message quickness, on-time delivery, and surety of zero error.

                5.  ANZ

This company, also known as Australia and Newzealand banking group limited is operational in the banking sector and they provide services that every banking company provides, it is a multinational company based in Australia. Paypal also uses the same colors which are also operating in the same industry. The logo of this company cost them $15,000,000. As you can see above, there are two colors in this logo, white and blue. Now let's talk about white color and emotions associated with it. Psychologists believe that white is the color of cleanliness, purity, simplicity, and safety. Now the reason why the company has chosen the white color is that they are trying to communicate to the public that they are free from frauds and scams and your finances will be safe and secure with them and they are keeping have open-door policies where everyone has the right to ask queries. Another color used in their logo is blue, which according to psychologists is the color which is associated with durability, tranquility, and reliability and so the company chose this color to communicate the message of reliability and security. Overall the message which this logo is communicating is that this company is free from frauds you can trust them as their services are simple, reliable, and secure.

   

       6.  BBC

A very famous news broadcasting agency which is based in London, England is among those companies which spend huge budget on logo designing. As you can see in their logo above, only black and white colors have been used, which has cost $1,800,000 to the company. We have also seen their logo in red color as well, but here we will talk only about the black logo used by the company and the meaning of these colors. First as described earlier white color means purity, cleanliness and in this case, it also means that this company is anti-discrimination, their policies do not take into consideration demographics or psychographics of people or community or a society. Black color says that they are sophisticated, elegant, and powerful, here the company is trying to says that they are sensitive to each and every news report irrespective of the place, society, or state. They will report everything whether good or bad without any influence or pressure from any third party.

1)         7. CitiBank

This is a banking company whose headquarters is located in New York, US. As you can see their brand logo above, is comprised of red and blue colors. The logo of this banking company has cost $1,500,000 to the company. the red color is one f the most visible color due to its long wavelength. Psychologists have associated red color with danger and warning. CitiBank took this opportunity and chose this color to let people know that their financial resources are at high risk and if they become stakeholders of this banking company, their financial resources will be safe and secure and the risk of fraud or scam will be eliminated which is obvious by adding blue color in their logos because psychologists have associated blue color with safety, healthiness, security, calmness, and trust.

 8. Pepsi

This is a very popular beverage company with a presence in almost every country in the world except a few like North Korea and Cube where they have no official presence. Their main headquarter is located in the US. As you can see above their logo is very eye-catching which cost them $1,000,000 which is a big amount. Their official logo colors and white, blue and red. We have talked a lot about white colors in logos mentioned above but here this color is used to tell people that if they used Pepsi's beverages they will feel fresh and relaxed. Now blue color communicates the message of calmness and severity and it attracts people towards themselves which are tired especially in hot weather. Red color has also been discussed earlier but here the meaning is different because meanings do not remain the same when the context is changed. Red color has the ability to instantly catch grab the attention of people and get noticed. It is the color of danger and brutality but Pepsi has chosen this color because they are trying to grab the attention of people and with other colors, they are trying to explain that their product is fun and fresh. Although the company officially says that the reason for their logo is something else but here we are discussing logo color psychology.

       9.Olympics

A major sports event that was held in London in 2012 was a mega event whose logo was designed by spending $625,000 and comes under the list of the worlds’ top ten most expensive logos. This event was first held in 1896 in Greece and the last time it was held in Brazil furthermore this event takes place every four years where athletes from around the globe participate. Officially there were four colors in Olympics 2012 logo and these colors were blue, pink, green, and orange. The blue color is associated with peace, serenity, and calmness as well as safety and security. The pink color is a light color that is specifically associated with love and romance as well as with happiness and unity. The green color is associated with nature, originality, growth, and safety. Orange color is associated with enthusiasm, energy, and spirit. So by mixing these four colors, the logo designer has tried to communicate the message of energy, peace, love, brotherhood, equality, safety, and career opportunities for participants.

        10.Belfast

Most people do not know that branding is done for a person or a place as well other than products and services. In this case, a logo was designed, which is the 10th most expensive logo, for the capital of Ireland i.e. Belfast. They tried to make Belfast city a brand in order to attract investments as well as tourism. The logo was designed for $280,000. The color used in this logo is a unique color that is not used by the majority of the logo designers, psychologists have associated this color with maturity, confidence, assurance, and inspiration. As it is now clear by knowing the color psychology of fuchsia, we can infer that the designer of this logo has tried to communicate the message of safety, security, and joy because of color psychology.

Conclusion

As we have seen in this post, the 10 most expensive logos designs came out from Rebranding projects from well-established companies, and for that companies are important to preserve their brand and identity(logo) images and move in new directions without losing their soul. Also, one key factor about these prices are that they also include the price of rebranding their offices and change their logo from everywhere which for that company is a big investment.

If you found this entry interesting, please share it so that others who may be interested will find it easier to find this information.